SEO Tactics That Need to Be Considered

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

 

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

 

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

 

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

 

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin,

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

 

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.
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The Artistic Way of Programming

12 years back, when I started my formal classes in computer science, the first thing I learnt was “data” means “information”. A few days after that, we started conventional programming, where code and data were treated separately. For example, only data can be passed as the functional arguments. It was difficult for me to digest that “code, which is also information, is not treated as data”. I strongly felt that this will increase complexity of softwares in the long run.

A system does three things – read, transform (processing data), write. In other words – the mathematics (the transform part), and the effect of that in real life (the read/write part). The data transformation is indeed a mathematical concept, and with the help of read and write we make the mathematics (the transform part) useful to the real world. Bringing the “transform” part fully inside mathematical domain has its own benefit of using mathematics without fear (possible errors) for the analysis of the system, making the system more tractable mathematically. The catch is to treat both the elements of transformations, data and functions, equally.

Initially, code used to be bigger than the data, so sending data over the wire was feasible. But with time, data becoming huge, sending code to systems over the wire becomes the need, resting the data on the systems intact. With big data, the need of the hour is to treat the code as data, so that the code can be taken as argument to another meta function on a system having huge data which expects an algorithm for transformations.

Roughly speaking, codes are algorithms, algorithms are mathematical functions, functions are in turn actually look-up tables, i.e. data. Hence with this principle, all codes or functions are data.This is exactly the cornerstone of the functional paradigm. The functional programming is programming with functions, they treat functions and data likewise. Another principle I love, to control complexity, rules should not be complex itself.

Thumb rules rewritten for the functional paradigm:

Read-write and transformations(algorithms) should be separate.
Use immutable variables. Discourage use of reassignment statements.
Discourage side-effects (input/output or changing any variable in-place), every function should ONLY return its expected result.
Use referentially transparent functions (sometimes it is called pure functions) with no side effects, i.e. if x = y, f(x) and f(y) should be same forever.
Unit testing is a must for each function.
One of the main design patterns should be followed is to use expressions instead of instructions, i.e. it should be declarative in nature. Discourage use of loops like for/while – use recursive statements as shown above to calculate sum. Tell computers what needs to be done, not how to do it – it reduces error, especially edge cases.
With the need to control the complexity of the system and the advance design, the design pattern for the functional composition can be made to follow some basic algebraic structures, which in turn becomes more robust.

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The Future of Android Games, Virtual Reality & Augmented Reality

Mobile gaming has come a very long way since the introduction of crude & simple games like Snake and Pong which were available on early Nokia phones. Mobile processors and graphics are now as powerful as desktop computers were just a few years ago. Older generations still remember lugging around a Game Boy or Game gear and begging their parents for another game. New generations literally have access to 100’s of thousands of games on their mobile device.

In short, mobile gaming has exploded in just a few years time. In the month of July 2016 there were 63.1 million arcade games downloaded & games in the “strategy” category generated $195M revenue. In a recent study over 37% of mobile app users with 30 minutes of free time choose to play games over any other activity. We’ve all seen it and we’ve all done it ourselves, whether its waiting for an appointment or sitting at the airport, we pull out our mobile device and jump into a quick game to kill the time.

So what does all of this mean for the future of android gaming? For starters, the massive amounts of revenue and user interest in android gaming has bolstered continuous innovation and fierce competition in the global marketplace. For example, just 12 months ago, top executives were saying they didn’t see any major benefit to augmented reality. With the release of Pokemon Go and estimates citing as much as $500 million in revenue in just 60 days, I think we can all agree augmented reality is here to stay. Virtual reality is another area that has been picking up steam in recent months. You can now buy virtual reality headsets at local gas stations for a mere $30. Or if you’re on a budget you can purchase Google Cardboard for as little as $7.00. There are still only a limited number of VR enabled games but that number is increasing daily. Not only that, as more and more people experience VR we are sure to see a blockbuster release sooner or later.

Let’s take a look at some real life examples of recent game releases. Dawn of Titans which was recently released on Google Play was in development for over 2 years. This is akin to the development cycle of a mid-level PC game release on Steam. The game features mass controlled troops, world building elements and impressive graphics. A few years ago this would be considered a major release for the Android platform. These days this is just another drop in the massive pond. With over 2.4 million apps and games currently listed on Google Play it’s become harder and harder to stand out. This is actually good news for gamers as developers are working harder and faster to create new innovative titles to attract users.

I firmly believe that both Virtual Reality (VR) and Augmented Reality (AR) titles are going to gain more traction in 2017. Major developers who can pump out triple A content can’t be left in the dust while indie developers pump out AR and VR enabled games. They will be forced to port existing titles and come up exciting new ways to interact with the mobile devices.

There are many gimmicky games available that utilize the phones microphone, gyroscope, camera and accelerometer. However, these sensors combined with AR and VR could bring a whole new experience to gamers. Imagine walking through a recreated 3D world that represents your neighbourhood, immersed in full virtual reality, and using your phone as a targeting device to defend against waves of zombies. This is already possible with the technology that is available, it just needs to be packaged in a user friendly way that people can enjoy. Combining meticulous graphics with well thought out virtual reality experiences would be impressive indeed. If you’re familiar with PC based virtual reality demo’s you already know how immersive the experience can be. It’s only a matter of time before these same experiences make their way to our mobile devices en masse. And to think, only 30 years ago we were playing Mario on our beloved Nintendo consoles. Let’s not even mention the Virtual Boy that burned your eyes after 2 minutes of playing tennis. Android games and mobile games in general have come a long ways since then and they will continue to push barriers even further in the near future.

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How to Get What You Want in 2017

It is almost 2017 and time to start thinking about those New Year’s resolutions but the problem with New Year’s resolutions is that so few people actually achieve them. Why is this and what can you do to make sure you actually get what you want in 2017?

1. Write Down Your New Year’s Resolutions and Set SMART goals

The first step towards achieving what you want is to actually write it down and turn resolutions into goals. An unwritten resolution is quickly forgotten and unless you have some written, specific goals chances are you are just going to be wandering. SMART goals are specific, measurable, attainable, realistic and time-bound. In other words, say exactly what you want to achieve, by when and have ways of measuring how you are getting along. 2. Develop Habits and Consistency

Another problem that often occurs with New Year’s resolutions is that people do not form habits and develop consistency in those actions that are going to get them there. For instance, if you want to lose weight, it needs to become a habit to exercise and eat healthy foods. They say it takes 21 days to develop a habit but it is actually better to consistently stick to it for 63 days to ensure that the habit is well entrenched into your lifestyle before taking any breaks. Not all habits need to be done every day but you do need to be consistent in doing those things that will get you towards your goal.

3. Track and Measure

Set smaller goals and ways of measuring how you are making progress towards your major goal and then track these. Start by tracking those habits that it will take to get you there – how many times have you exercised this week for example. As you are tracking you will see how even the small steps count and will be more motivated to keep moving towards your major goal.

4. Stay Positive

Your mindset has a huge role to play in whether you are going to achieve your goals or not. Always try to remain positive and think positively. Focus on what it is you want but don’t beat yourself up over setbacks or slip ups, you will get times where things don’t go perfectly or you may have a setback but just keep going and you will get there.

Instead of just setting some New Year’s Resolutions for this next year why not turn them into actionable goals, develop habits that will help you achieve them and track these consistently. Keep positive and all the best for achieving whatever it is you want to achieve in 2017.

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How Do I Discover My Purpose? Start By Asking Yourself These 3 Questions

One of the biggest questions I hear is, “What is my purpose?”

In reality, there are only two people who can really tell you what your purpose is you and God.

What is purpose?

Your purpose is the plan God has for you, the reason why He has created to live on this earth.

He can tell you because He created you and He made a specific purpose just for you. As you seek to know God more, and learn His plan for your life, you can discover this purpose. Contrary to what many people believe, you are not here just to take up space, meander around, watch reality TV, be miserable, or even eat chocolate.

God has so much more for you. He wants you to love your life by discovering your purpose and walking it out on consistent basis.

God also wants you to connect with Him and join Him where He is already working.

This requires you to be able to:
• Have a relationship with Him through faith in Jesus Christ
• Experience an intimate relationship with Him
• Learn to hear His voice

If you want to fulfill your purpose for 2017, I encourage you to take a quick mental inventory of what you have. Then 3 questions to ask yourself include:
• What 5 things do I want to change about myself in this year? This could include your job, a relationship, a personal goal, certain habits, etc.
• What people/things do I need to get rid of so I can pursue my purpose?
• What negative mindsets do I need to get rid of? If you are honest with yourself, you can experience areas of growth so you can pursue your purpose.

I would also recommend you find an accountability partner or hire a life purpose coach to help you to see where you are and how you can get closer to pursuing your purpose.

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